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Question 2 of 4
Do you know what SEO is — and what it can do for your business?
Search Engine Optimisation is the science of making Google choose your website over your competitors. Here's what it covers:
Keywords
Targeting the exact words your customers type into Google to find you.
Content
Publishing expert articles that answer what your customers are searching for.
Authority
Building trust signals so Google ranks your site above your competitors.
Traffic
Converting that visibility into a steady stream of real potential customers.
In simple terms: SEO makes Google send people to your website — without you paying for every click. A well-optimised site works 24/7, generating leads even while you sleep.